data protection
We take the protection of your personal data very seriously. In this privacy policy we inform you about how we collect, use, disclose and protect personal data that is collected in connection with your visit to and use of our website and services.
1. Data collection
1.1 When you use our website, we may collect various types of personal data from you, including but not limited to your name, email address, delivery address, payment information and other information you choose to provide to us.
1.2 We collect this data to process your orders, provide you with access to certain functions and services, respond to your inquiries and provide you with a personalized shopping experience.
1.3 Google Analytics: Our website uses Google Analytics, a web analysis service from Google. Google Analytics uses cookies to collect information about the use of the website. The data collected includes IP addresses, browser type, operating system, time spent on the website, pages visited and demographic information. This data is anonymized and aggregated so that no conclusions can be drawn about individual people.
1.4 Facebook Pixel: We use the Facebook pixel to measure the effectiveness of our advertising campaigns on Facebook and to optimize our website. The pixel collects data about your user behavior on our website, such as pages visited, links clicked and actions completed. This data is anonymized and does not allow us to directly identify individual people.
1.5 Meta (Facebook & Instagram) Shop Integration: By integrating Facebook and Instagram into our shop, you can view and purchase our products directly on these platforms. When you click on or purchase our products, certain data will be collected by Facebook or Instagram, respectively. This includes information about interaction with our ads and the purchases made.
2. Data use
2.1 We use your personal data to provide you with the products and services you have ordered, to process your orders, to provide you with information about your orders and deliveries and to contact you.
2.2 We will also use your information to send you information about our products, special offers and promotions, where you have expressly consented to this. You can unsubscribe from these communications at any time.
2.3 Google Analytics: The data collected by Google Analytics is used to analyze user behavior on our website, to carry out statistical evaluations and to improve our website and services. The data is not linked to personal data and is not passed on to third parties unless this is required by law or is necessary for order data processing.
2.4 Facebook Pixel: We use the data collected by the Facebook pixel to analyze the effectiveness of our advertising campaigns, create target groups for future campaigns and optimize our website. The data is not linked to personal data and is not passed on to third parties unless this is required by law or is necessary for order data processing.
2.5 Meta (Facebook & Instagram) Shop integration: We use the data collected by Facebook or Instagram as part of the shop integration to process your purchases, handle orders and show you personalized product suggestions and advertising on Facebook and Instagram. The data is not linked to personal data and is not passed on to third parties unless this is required by law or is necessary for order data processing.
3. Data transfer
3.1 We only pass on your personal data to third parties who are involved in the processing of your order and delivery, such as payment providers and shipping service providers. These third parties are contractually obliged to treat your data confidentially and to use it only for the stated purpose.
3.2 We may also share your information with third party service providers who help us improve our website and services or help us analyze data. These service providers have also contractually agreed to keep your information confidential.
4. Data security
4.1 We take appropriate technical and organizational measures to protect your data against unauthorized access, loss or misuse.
4.2 Despite our efforts, no data transmitted over the Internet can be guaranteed to be absolutely secure. Any transmission of data is at your own risk.
5. Cookies
5.1 Our website uses cookies to analyze your use of the website, manage your shopping cart, save your preferences and show you personalized content and advertising.
5.2 You can deactivate the use of cookies in your browser settings, but this may affect certain functions of our website.
6. Payments
We use Shopify Payments, a payment service from Shopify, to process payments on our website. During payment processing, certain data is collected that is necessary to process the payment.
6.1. Payment data collected
When processing payments via Shopify Payments, the following payment data is collected:
- name of the payee
- invoice amount
- payment method
- billing and delivery address
- transaction details
Please note that we do not store or process any credit card data. Payments are processed exclusively via Shopify Payments
6.2. Use of payment data
The payment data collected is used exclusively to process your order and to handle the payment. We do not use this data for any other purposes or pass it on to third parties, except to the extent necessary to carry out the payment transaction.
6.3. Data protection at Shopify Payments
Shopify Payments is subject to high security standards and data protection policies to protect your payment data. Shopify uses appropriate technical and organizational measures to ensure the security of your payment data.
6.4. Storage period of payment data
We only store your payment details for as long as it is necessary to process your order and handle the payment. Once the payment transaction has been completed, your payment details will be deleted.
6.5. Your rights
You have the right to request information about the payment data we collect and, if necessary, to receive a copy of this data. If you have any questions about the use of your payment data or would like to exercise your rights, you can contact us at any time (see legal notice for contact details).
7. Your rights
7.1 You have the right to request information about the personal data we store about you and, if applicable, to receive a copy of this data.
7.2 You have the right to have incorrect or incomplete data corrected and to request the deletion of your data, provided that there are no statutory retention periods or legitimate interests that conflict with this.
7.3 You have the right to object to the processing of your data or to request the restriction of processing, provided that the legal requirements for this are met.
7.4 If you wish to exercise your rights or have any questions about the use of your personal data, you can contact us at any time (see legal notice for contact details).
8. Changes to the Privacy Policy
8.1 We reserve the right to change this privacy policy at any time. The latest version will be published on our website.
8.2 It is your responsibility to regularly review our Privacy Policy and to inform yourself of any changes.
